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Mary d'Arcy's project aims to challenge the 'norm' of purely ornamental and stereotypical representations of women in the media and advertising. The work uses the female body to produce more unconventional images of real women. She found inspiration in photographers such as Sam Taylor Wood and Richard Avedon's fashion images. Advertising campaigns attempt to draw in the viewer using obvious, contrived images. Distorted body image is prevalent among women. Here the aim was to present the subjects to the viewer in a more imaginative manner. Subjects were asked to make their own shapes for the camera, and this freedom of movement resulted in a series of portraits of women in unusual poses, some contorted, some relaxed.
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