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'Lookalike Models Wanted' is an exploration into the impact of the super ego section of the personality and celebrity on contemporary society. The project is based on Freudian theories surrounding the personality structure and The Uncanny. To produce a visual response, I posted an adverts looking for individuals who thought they bore a resemblance to a celebrity, or worked professionally as lookalike. I wanted to evoke a sensation of the uncanny and maintain an ethereal quality to the images that is associated to the double. The final images are larger than life size and reflective. I had no part in posing or directing my subjects, it was important to my concept that they represented themselves representing someone else.
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