Shelf LifeShelf Life is an investigation into the ephemeral nature of the objects we encounter on a daily basis in our lives. By removing all branding it forces the viewer to concentrate instead on colour, shape and form and question what associations we have with these products. Similar to the Pop art movement it elevates the quotidian to that of an 'art object' when presented in a neutral fashion. Alongside these images there is a video piece charting the journey undertaken once we dispose of them. It questions our habits as consumers by examining mass production right up to the processing and sorting of each at a recycling facility where we see the endless circle of materials in our modern world.
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