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Victoria Proffitt

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images: 12345

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Homo Economicus in neo-classical economic theory is a rational, self-interested, utility-maximising and unbounded model of man. As such he is in perfect control of the psychological entanglements that thrive in Capitalism: hope, fear, promise and betrayal. The photographs propose a reframing of this abstract figure as an actor in a contemporary myth of executive hubris, played out on the stage of the City of London. Since the global financial crisis of 2007-8, Homo Economicus could become a representation of the attributes the public sees in banking culture. This ongoing body of work is a visual study of the performance of power in the financial sector, and the portrayal of banking culture in society today.

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Victoria Proffitt - Royal College of ArtVictoria Proffitt - Royal College of Art
Victoria Proffitt - Royal College of ArtVictoria Proffitt - Royal College of Art
Victoria Proffitt - Royal College of Art

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Spacer Current Course: Royal College of Art  MA Photography
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 Claire Abraham     Felicity Hammond     Dominic Hawgood     Daewoong Kim     Shinwook Kim     Jana Koelmel     Petra Kubisova     Alix Marie     Helen McGhie     Hemya Moran     Victoria Proffitt     Ida Taavitsainen     Emma Walker     Peter Watkins   

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University of Brighton
MA Photography

Central Saint Martins
MA Photography

De Montfort University
MA Photography

Goldsmiths University of London
MA Photography: The Image and Electronic Arts

London College of Communication
MA Photography

London College of Communication
MA Photojournalism and Documentary Photography (Part-time/Online mode)

Manchester School of Art - MMU
MA Photography

Plymouth University
MA Photography

UCA Rochester
MA Photography

Royal College of Art
MA Photography

University of Ulster
MFA Photography

University of Westminster
MA Photographic Studies

University of Westminster
MA Documentary Photography & Photojournalism

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Documentary/Photojournalism

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Landscape

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Portraiture

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Staged/Constructed

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Urban/Suburban Landscape

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