Matthew Johnston
Capitalising Culture
Until now it has been mostly independent companies and brands that delegated skate fashion, but these companies also came from and support skateboarding. The latest company to try capitalising off skateboarding is UK clothing giant Topman. This isn't the first time aspects of skate fashion have worked their way into street fashion though. The vulcanised shoe, such as Vans can be seen on every other person on the high street. Snap-back hats, skinny jeans and graphic t shirts have all been popularised by skateboarding and this copy cat culture has left many skaters angry that they think they can just steal their individuality. This series looks at everyday people on the street who wear clothes that have stemmed from skateboarding.
Jenna Campbell • Sophie Cochrane • Linda Conroy • Naomi Dass • Dara Flanagan • Rachel Glass • Ruth Gonsalves Moore • Jan Gorman • Jonathan Graham • Laura Hagan • Matthew Johnston • Amy Lewis • Joe Magowan • Sollie McDaniel • Emma Mooney • Susanne Morrison • Stanislav Nikolov • Orla O'Neill • Claire Scott • Lee Stitt • Karolina Szymczak • Ross Young •
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