Caroline Peña Bray
One Thing Leads to Another
When we search for an image online the images retrieved will have been seen by countless others worldwide. Yet while we may all be looking at the same images, we are seeing different things. Crowdsourced via the Internet, One Thing Leads to Another takes image search results and traces the associations we make with them by collecting photographic responses from the public to select Internet source images. The result is a story of connectivity in which we find ourselves and each other echoed in every image. The photographic image develops its power as a social currency reframed and reiterated by the viewer according to his or her own social, cultural and political framework. Total: 300 submissions from over 30 countries.
Matthew Humphreys • Zac T Lee • Kyu Park • Caroline Peña Bray • Helen Saunders •