Presented as a sales brochure and using the visual language of marketing, 'Toymota' is part of Philip's ongoing photographic investigation into the images of car-advertising that allow us to seduce ourselves, or be seduced, with the psychology of consumer marketing. However, in the case of 'Toymota', the images and language are slowly subverted throughout the work, culminating in the viewers unease about the product. The new car launch is intended to represent the perfect "Dream Image", however the photographs and language used by the artist in the work gradually evoke a mental picture which would be more familiar to Andy Warhol and J G Ballard. The Complete work can be viewed on www.toymota.com and pages downloaded as a pdf.
Emily Clemson • Philip Curnow • Nicola Dellard-Lyle • Julia Dudkowiak • James Head • Beverley Isaac • Aidan Mayne • Kate Mercer • Jason Peck • Sue Anne Phelan • Matt Simmons • Hannah Winston •