In these images I wanted to tell my own story and the effect it has on my family caring for elderly relatives with Alzheimers, sharing the pain whilst highlighting the work of carers in society. In taking these photos I was looking for the light within the shadows to represent the hope, but using them also to conceal the pain. The symbolism represents the loss of memory from the present time backwards. I have chosen black and white imagery because of the nature of the subject. This campaign explores the emptiness of daily existence, the bewilderment of passing time, the pain of the family members as well as evoking and empathising with those caring for people with dementia.
Alice Dennehy • Matt Fielding • Jack Grange • Gavin Li • Helen Manley • Kezia Tan • Sianne Thomas • Zoe Wright •