This series reflects upon Western society's endless exposure to advertising and branding. In our hyper-capitalist era, branding has evolved through continued and sustained advertising via the power of images - to the extent that buying a branded product has become a purchase of self-identity. More specifically, the project demonstrates the impact this exposure has on society, which itself becomes complicit in a cycle of perceived need, desire, and consumption. This ultimately has a number of consequent issues, from environmental damage to economic problems through capital accumulation. The work deconstructs the logos that signify current major brands to their most fundamental colours, whilst placing them in a grid with the implication that brands 'own' the colours.
Elizabeth Archer • Bethan Arundale • Sophie Bronze • Cassie Chadbone • Greg Childs • Benjamin Else • Susan Everett • Brogan Low • Bikrant Maharjan • Jennie Malone • Katie Parker • Ashleigh Spice • James Warwick • Emma Willis •