PROBE [UNTIL UNPRODUCTIVE]
This body of work interrogates the interface between the impersonal terrain of a call centre and its human components. PROBE [UNTIL UNPRODUCTIVE] is a command on the corporation's computer screens that call centre agents are strictly required to adhere to whilst conducting telephone interviews. These repetitive structures aim to deliver consistent 'quality' control, to enforce productivity and cost efficiency. Workers become automated anonymous agents in this institutionalised system, repeating prescribed modes of enquiry to the respondents. Their interchangeability is reflected in the numbered booths, lined up in identical rows.
Sara Bertolasi • Jane Bradford • Cristina Calvo • Natalie De La Mare • Martin Dixon • Bob Marsden • Donna Lamarr McKeown • Hilary Rock • Valérie Sieyes • Christina Stohn •