The institutions documented in this work deal with the production, distribution and storage of photography for commercial markets and consumers. Images of calm archives juxtaposed with active commercial spaces raise questions about the industry and the varying value we bestow upon certain photographic images. Digital technology has changed the way we produce, share and store images. This has inevitably caused the industry to readdress itself, however questions of skill and value have consistently been asked of photography throughout its history. The use of a large format film camera creates a tension between itself, an out dated technology and the modern institutions presented in this work. This study offers a quiet contemplation on an industry in a constant state of flux.
Toril Apelthun • Harry Gammer-Flitcroft •