I Am God'I Am God' is a project in which I constructed four female archetypes for the social media platform Instagram. I was interested in this notion of self-branding and promotion, as a fashion blogger for five years, I had never really understood the concept. I decided to explore how female online users choose to represent themselves on Twitter, Facebook and Instagram and specifically focus on how they construct their identities and produce coherent content to gain validation by followers and likes. Which could be said to be highly influenced by celebrity culture and the media, for example the Kardashians, which questions the current state of the selfie culture and why femininity so aligned with narcissism? is the self our new religion?
Rachel Alderman Rayhannah Ali Shannon Chapman Charlotte Clothier Caitlin Davies Henriette Heimdal Callum J. Latham Aimee Mae Jadey Morgan Morgan Motherway Oline Myklebust Ole Nesset Jed Slade