Since it began, social media has been rapidly evolving and adapting to cultural trends resulting in the emergence of the social influencer, a figure who has become intrinsic to its survival. From a once informal video sharing platform to a now more carefully constructed version of its predecessor, the lines of work and play for the YouTube video uploader have become blurred due to commercial appropriation. From beauty to health and fitness, the social influencer has amassed a far reaching audience. In a culture where society has become obsessed in identifying with a following, have we in a way lost our own sense of identity? How to be Female is an exploration of female identity in this new age of social media.
Niall Conroy • Marina Dmitrik • Des Gallagher • Janet Leech • Gillian O'Connell • Fanfa Otal Simal • Stephen Rogers • Jana Sefcikova • Jennifer Tipper •