Striving to Meet Reality
Striving to Meet Reality is a project contemplating the concept of reality. Truth and reality have always been a controversial topic within photography, probably because a photograph is thought to resemble and mimic reality more than any other form of art and communication. The aim of this project is to make viewers aware that reality is not a uniform entity and to inspire them into molding their reality based on their own reflections. This project takes place in the showrooms of IKEA. These spaces act like a perfect metaphor for reality and in the same it serves as a baseline for the idea of home and family. This baseline becomes important as the project in the future moves to new countries and cultures.
Lewis Brown • Alice Cockburn • Alex Colley • Brandon Dare • Matthew Keenan • Mogan Selvakannu • Patrick Wassmann • Liam Webb •