This photographic series focuses on the notion of “beauty standard” and the idea that Women have always been expected to adhere to societal norms when they present their faces in public. Make-up has always been the tool that women have been encouraged to use to hide their supposed imperfections, hence hiding their own natural beauty. In the present world, which is an online world, women are supposed to present themselves in a specific manner. When opening Instagram, for example, women are “bombarded” with influencers with flawless skin and makeup tutorials. Tutorials are showing how to hide supposed imperfections, as scaring, acne, wrinkles and facial hair; instead of showing how to use those imperfections as part of their own natural beauty.
David Evans • Raquel Mendonça • Afaf Yehia •