In Case of Emergency
Depicting sexual assault, the intention of the project is to bring to light the effects of objectifying women. Social psychology concluded that sexualization affects the way we perceive other people, it strips them of certain human attributes, such as a moral sense or the capacity to responsibly plan ones actions (Cogoni, Carnaghi, Silani, 2018). Therefore, it is not surprising to learn an estimated 3.4 Million women in the UK have experienced sexual assault over the age of 16 (Office for National Statistics, 2017). The items shown are targeted at women as a ‘super-cute’ way to defend themselves against assailants. A sickly sweet saviour. The hyper feminization of the products exposes the deep rooted ideology of womanhood in Westernized society.
Andrew Bedford • Rebecca Booth • James Richards • Marlena Sierota • Aimee Whyatt •