Law of simplicity
The study of human perception has challenged the notion of reality and the possibility of holding a unique representation. This subjectivity in the construction of meaning emerges from both external (e.g., sociopolitical context) and internal (e.g., beholder) factors. The study of the beholder’s perception was extensively investigated by the Gestalt; this school of psychology proposed the Law of simplicity which suggests that the perception of the whole is more relevant than the study of its individual parts. Based on this perception principle, in this project I aim to explore beholder’s different views on everyday objects while considering the role of shadows in the configuration of different perceptions and meanings.
Lewis Bannister • Joseph Coull • Alberto Gonzalez • Shannan Humphrey • Scott Thomson •