Self-care started as a movement concerned with improving health and personal wellbeing. Capitalism has taken that idea and developed it into an industry of wellness, with a focus beyond an individual desire to be well. Circumstances, such as lack of adequate worker protections and social acceptance, are what drives people to seek solutions. Constant reminding of personal difficulties through marketing instils a sense of paranoia and vulnerability; utilizing misleading and vague statements, which gives a false sense of security. While there is nothing wrong with taking care of yourself, misinformation can be highly detrimental to long-term health. In relation to this, the use of spirulina powder, chia seeds and bleach in the photographs underlines the tensions between alluring and harmful.
Matthew Adendorff • Ella Baxter • Phoebe Elizabeth Chaplin - Shannon • Dillon Conway • Amy Ferguson • Levi Joy • Sophie Jayne Knox • Ben Malcolmson • Daniel Anthony McCabe • Luke McCann • Rachel McClure • Chloe-Jayne McConville • Jonathan Moore • Shane O'Neill • Adela Puterkova • Magda Smolen • Deni Tsankova • Faith Wilson •