In its heyday, Freeport was a prime example of a successful outlet for designer retail. The study and photographs document and demonstrate the outcome of an overly-enthusiastic approach by the retail sector, encouraged by the supportive and economically advantageous policies of government and planning authorities. This resulted in an over-provision of such out-of-town retail space and in a heavily competitive market, the demise of parks such as Freeport. An imbalance in provision between such centres and a local shopping presence in town centres was created. My photographs demonstrate the folly of placing too much focus on out-of-town retail development and the need for a mixed economy of retail provision.
Shannon Best • Natalie Dawson • Caleia McKennan • Nicola Williamson •