Amelia Rennison
#sponsoredcontent
Resulting from an interest in influencers and an observation of how influencers are becoming the newest form of advertising in the fashion industry '#sponsoredcontent' is a collection of images shared to social media platform Instagram with tags for the brands of each outfit piece. The images are framed as an influencer's branded post. Having the images in this format draws attention to the fact that we absent-mindedly scroll past hundreds of them on a daily basis, in turn showing the saturation of the influencer market. The images will also be collated into a book, with some written pieces from influencers themselves and other images from behind the scenes of branded shoots, to give an inside look at the industry.
Saxon Betts • Alex Cashin • Isabella Daulby • Emily Jeram • Manju Lama-Collier • Tze Yan Lim • Kitty McCutcheon • Shivani Patel • Papa Nii Akushey Quaye • Aaliah Qureshi • Amelia Rennison • Jake Robinshaw • Liúsaidh Ashley Watt •
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The University of Wales Saint Trinity David
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