This body of work is my final major project at London College of Communication. I aim to display the manipulative power of the advertising image and how consumers can desire organic objects rather than materialistic ones. In my work I use popular techniques used in advertising imagery as well as testing these in order to make the onlooker desire the organic object within; a peach. By using fear and seduction within the work, this desire towards the peach is created. This perfection that is perceived becomes an unattainable, fictional commodity - one of which, we as a society want and need. This fanciful tale is told through images of success, beauty and wealth - we emotionally part with sense and reality, and join the hyper-real, and fabricated.
Emma Bäcklund • Joanne Coates • Alexander Jones • Miyoung Kim • Chong Ng & Lam Pok Yin • Cecily Morris • Elizabeth Noonan • Gema Polanco • Silvano Roque • Isabel Salva • Victoria Schofield • Alice Serraino • Sun Shi • Ellen Syrjälä • Hannah White •