Looking for Charlie
While other children were busy counting Eddie Stobart lorries or ticking things off in I-Spy books, Martin spent car journeys peering out of the window looking for Charlie, the Little Chef mascot. Martin's childhood coincided with Little Chef's heyday; the company boasting 430 restaurants by 2000. However declines in profits and popularity have seen cost-cutting measures reduce Charlie's roadside presence to just 67 sites. The work comments on the failure of exporting the American dream to British shores. Little Chef is trapped in the romanticism and escapism of the American road trip, a concept incompatible with the UK; Route 66 may take you from Santa Monica to Chicago, but the M18 takes you from Rotherham to Goole.
Benjamin Furst • Krzysztof Kaplon • Jack Monahan • Martin Needham • Amy Sheldon •