Conscious explores the possibility of escaping the constraints of model-centric approaches to fashion photography. Breaking with conventional fashion photography, the work presents products and clothing in ways that seek to challenge normative understandings of the fashion image. The project develops from a need to reimagine fashion photography, particularly in relation to the impact of fashion on the environment and questions of body-image. I hope to open a conversation about how we perceive and respond to fashion imagery, as well as reminding the viewer of the essential beauty of nature.
Kate Chuang • Tamara Clarke • Cody Froggatt • Charlotte Henry • Yuru Huang • Lewis Marchant • Mercedes Ridge • Darcey Thompson • Jaime Tozer • Wenze Wang •