Mercedes Ridge is a Welsh photographer who began her photographic journey as a way of showcasing her interests in fashion and sustainability. She takes a rich editorial approach to her imagery to reimagine preconceived ideas of sustainable fashion, which can so often be seen as mundane in comparison with luxury and designer fashion advertisements. Through sourcing sustainably made and beloved items of clothing, she develops her photoshoot concepts, taking much inspiration from current magazines. These photographic explorations have led to many interesting collaborative opportunities for the photographer and have allowed her to explore portraiture alongside her fashion work, capturing her subjects with this same editorial aesthetic that she admires so much. She often works collaboratively and takes creative inspiration from contemporary magazines such as TOAST.
Kate Chuang • Tamara Clarke • Cody Froggatt • Charlotte Henry • Yuru Huang • Lewis Marchant • Mercedes Ridge • Darcey Thompson • Jaime Tozer • Wenze Wang •